As I write this article, the Rugby World Cup 2011 is in full swing in New Zealand. As spectators, we direct all of our attention toward the action on the field, never giving much thought to the energy it takes to put an event of this magnitude together. And trust me, it takes plenty of energy!
In 2010, Redline was fortunate enough to be selected as the logistics partner to Set Squared, who position themselves as specialists in custom-built exhibition stands and shopfitting displays. As with any sporting event of this magnitude, the media is an integral part, and the FIFA World Cup 2010 was no exception. Set Squared were awarded the contract to manufacture and set up all the media desks in 5 of the stadiums. In turn, Redline were required by Set Squared to provide dedicated loads for transporting all the components to the respective stadiums, as well as the installation of the desks – a perfect example of Redline’s brand implementation service.
Media desks installed by Redline Logistics - FIFA Soccer World Cup 2010
And boy, was it big! Two months of 20 hour days, countless flights around the country, and many late night burgers at McDonalds were the order of the day. A year down the line and I’ve had time to reflect on by far the biggest project of my career. What has struck me most is how, with the right attitude, we are all capable of extending ourselves far beyond our comfort zones. Only when we challenge ourselves to the extreme do we genuinely put our true colours to the test. Succeeding at these challenges also sets new benchmarks and puts new challenges into perspective.
Having made a success of this project has put Redline on a new playing field. Our business “grew up” and took some massive steps forward during and after the World Cup. More importantly, the people at Redline that made it all happen learnt some valuable lessons about themselves too, and discovered that they are more capable than they give themselves credit for.
So, sitting in the comfort of your home watching a game of this year’s Rugby World Cup, spare a thought for the countless guys and girls making massive discoveries about their own ability to cope with the impossible challenges thrown at them. This time next year, perhaps they’ll also sit back and think “it wasn’t so bad after all”!
Redline Logistics brand implementation team - FIFA Soccer World Cup 2010
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Very interesting, and well written article. Thanks. I can only imagine the feeling of accomplishment you and your company are realizing about now.
God Bless You
paul
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