It’s incredible to think that we are nearing the end of 2011. Perhaps one day some super-intelligent scientist will shed some light on why it feels like the years go by faster and faster. I hope it’s not an age-related phenomenon!
2011 has been a fantastic year for Redline Logistics. We have finally achieved a measure of consistency and normality in our billing, without relying extensively on one large account/project, which in most cases results in the “feast or famine” scenario.
Despite one stolen vehicle during the year, we’ve had very little reason to feel disheartened. In fact, we should feel grateful and fortunate that we have prospered during some tough global economic times.
I have a saying……people are power.
Select “power people” for your business and 80% of the battle is won. In your private life, you have the choice to be friends with those who inspire you, and who you enjoy spending time with. As the owner of Redline, I’m in the fortunate position of being able to choose with whom I work. Now in our 9th year I feel like I’ve got this aspect of my business spot-on!
I have the most incredible management team….a team that requires zero motivation, and who ALWAYS have the interests of the business at heart. I can’t remember one day where I have felt it necessary to question ethics or intentions.
Without them, Redline would not be what it is today. Thank you guys!!!!
In the same context, operational staff are just as critical. These are the guys and girls that interact with your clients face-to-face on a daily basis. Choose them carefully – they are your moving billboards and have the ability to make or break your reputation.
My philosophy is to make choices based on personality, rather than on credentials. It’s been a long grind, but finally, after 9 years, we seem to be on the right track.
Managing performance is easy, changing personality is impossible.
I’m excited about 2012. The prospects look good and I’m looking forward to another year with my fantastic team.
Redline Logistics Team
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